About Us

ATHELITE was created for those who are not satisfied with mediocrity. It is a badge that represents the pursuit of greatness in everything that you do. Every athlete thinks they want to be the best but few are actually willing to do what it takes to reach their full potential. Our company is committed to the athletes and fitness enthusiasts that are willing to buck this trend. We aim to help people eliminate stagnation and provide the motivation needed to reach the best version of themselves.

 Whether you are a youth athlete looking to get a D1 scholarship or an adult trying to push your body to new limits, our goal is to inspire you to chase your peak expression. Because this chase is what gives us purpose and fuels us when times get tough. It’s what wakes us up at 4am to do the stuff no one wants to do. It’s what inspires us to go to the gym even after a long day of work. The sacrifices we make and the dedication we show are not done just to be average. We crave something far greater than that.

The truth is these days anyone can be called an athlete. Whether they aspire to be the best at their craft or not. “ATHELITE” will now be reserved for those who dare to be great. Through dedication and an unparalleled work ethic, “ATHELITE” will be a term that is EARNED NOT GIVEN.